Federal award
PEOPLE WHO THINK, L.L.C.
70RDA225FR0000013
Contract
Obligated and Ceiling
- Obligated (net)
- $13,857,600.00
- Ceiling (potential value, not spending)
- $13,857,600.00
- Current value
- $13,857,600.00
- Gross positive obligations
- $13,857,600.00
Obligated is what the government has committed, net of de-obligations. The ceiling is the most the award or vehicle could ever reach; it is shown separately and never added to, or compared as, spending.
Award Details
- Recipient
- PEOPLE WHO THINK, L.L.C. · Z4UXD1X1HL99
- Owner company
- Not a reviewed companyNo reviewed company owns this recipient.
- Reported parent
- PEOPLE WHO THINK, L.L.C. · Z4UXD1X1HL99
- Awarding agency
- Department of Homeland Security · sub-agency 7001 · office 70RDA2
- Funding agency
- Department of Homeland Security · sub-agency 7002
- Product or service (PSC)
- R701 · SUPPORT- MANAGEMENT: ADVERTISING
- Industry (NAICS)
- 541613 · MARKETING CONSULTING SERVICES
- PIID
- 70RDA225FR0000013
- Parent vehicle (IDV PIID)
- 70RDA225D00000003
- Award type code
- C
- Actions
- 7 · Mar 12, 2025 to Jul 14, 2025
- Why it is listed
- gross positive obligations of $100k or more (contracts)
Action History7
| Date | FY | Mod | Action type | Obligation | Company in company totals |
|---|---|---|---|---|---|
| Jul 14, 2025 | FY2025 | P00006 | M | $0.00 | — |
| May 23, 2025 | FY2025 | P00005 | C | $2,309,600.00 | — |
| May 21, 2025 | FY2025 | P00004 | B | $0.00 | — |
| Apr 30, 2025 | FY2025 | P00003 | C | $6,744,000.00 | — |
| Apr 22, 2025 | FY2025 | P00002 | B | $0.00 | — |
| Apr 9, 2025 | FY2025 | P00001 | D | $0.00 | — |
| Mar 12, 2025 | FY2025 | 0 | — | $4,804,000.00 | — |
Newest first. Every obligation is shown as reported, including zero and negative (de-obligation) actions. Award lists belong to the company of the latest action; company totals credit each action to the company named on that row, so a note marks rows where the two differ.