

Startup · Spain
X Reality Factory
Updated date not recordedHQ Las Palmas de Gran Canaria, SpainFounded 202311-50 employees
AI-Powered Decision-Making Solution for Combat & Autonomous Operations.
Funding2 rounds · ~$2.6M
- Equity raised
- ~$2.6M
- Debt, secondaries & grants
- ~$73K
- Latest
- ~$73KGrant · May 28, 2025
| Announced | Stage | Amount | Valuation | Lead investors | Other investors | Confidence |
|---|---|---|---|---|---|---|
| May 28, 2025 | Grant | ~$73K | — | — | — | Reported |
| Sep 26, 2024 | Undisclosed | ~$2.6M | — | — | GoHub Ventures, JME Ventures, Kfund | Confirmed |
- Grant~$73KMay 28, 2025
- ~$2.6MSep 26, 2024
Raised counts equity rounds; debt, secondary sales and grants are totaled separately. Amounts in other currencies are converted at the announcement month's average rate. A ~ marks an estimated or converted amount.
Systems5
- XRF.ApoloMobile application for field-unit communications and task tracking.
- XRF.colossusSoftware for strategic communications, control and supervision.
- XRF.HermesAI analytics software for decision support.
- XRF.IcarusUncrewed-system platform with camera and geospatial capabilities.
- XRF.sandboxSoftware interface combining data from multiple sources.
Newest unveiled first. Systems that belong to a government program link to the program page, where variants, costs and contracts are.
Capabilities2
| Technology | Role | Maturity | TRL | Notes | Confidence |
|---|---|---|---|---|---|
| Command, control and communications | Developer | — | — | classify_sectors run 37, haiku, taxonomy 2026-10-18b: AI decision-making solution for combat and autonomous operations, which is military AI and command-and-control software. | Reported |
| Military AI and autonomy | Developer | — | — | classify_sectors run 37, haiku, taxonomy 2026-10-18b: AI decision-making solution for combat and autonomous operations, which is military AI and command-and-control software. | Reported |
- Developerclassify_sectors run 37, haiku, taxonomy 2026-10-18b: AI decision-making solution for combat and autonomous operations, which is military AI and command-and-control software.—Reported
- Developerclassify_sectors run 37, haiku, taxonomy 2026-10-18b: AI decision-making solution for combat and autonomous operations, which is military AI and command-and-control software.—Reported
Maturity and TRL describe this organization's work; the field-wide maturity is on each technology's page.
People2
| Person | Role |
|---|---|
| Gustavo Medina del Rosario | Founder |
| Antonio José Sánchez López | CPO |
Hiring Observations2 observed listings
Miami, FL · Full-time · Engineering
Checked
A sample of observed listings, not a total vacancy count. Availability may have changed since collection. Categories are inferred from job titles.
Company Metrics
Employee-profile counts reflect LinkedIn profiles associated with the company, not verified headcount. One observation establishes a baseline; it does not establish growth.
Sources12
Show all 12 sources and supporting evidence
Profile5
- 1DatabaseXREALITY FACTORY SL | Cinco Días
Supports Organization · hq city
“XREALITY FACTORY SL, es una entidad situada en Avenida Pintor Felo Monzon 34BAJO. 35019, Palmas De Gran Canaria (las) (Las Palmas)”
- 2
European Commission · Supports Organization
“These are the 20 Start-ups and Scale-ups joining first EUDIS Business Accelerator … X Reality Factory”
- 3
Supports Organization · country, Organization · hq city
“Ministerio de Defensa de España”
- 4CompanyJoin the next cohort for the EU-wide Defence Business Accelerator powered by the European Commission
EUDIS Business Accelerator · Supports Organization
“The EUDIS Business Accelerator supports a cohort of 20 startups and scaleups”
- 5CompanyCohort
EUDIS Business Accelerator · Supports Organization
“X Reality Factory … AI-Powered Decision-Making Solution for Combat & Autonomous Operations”
Systems1
- 6
X Reality Factory · Supports System
“XRF.colossus Designed to enhance communication, control and supervision at a strategic level.”
Funding3
- 7
GoHub Ventures · Sep 26, 2024 · Supports Funding round · amount
“closes a €2.3 million funding round”
- 8
Kfund · Sep 26, 2024 · Supports Funding round · amount
“This €2.3 million funding round will accelerate XRF”
- 9CompanyX Reality Factory | LinkedIn
LinkedIn · Supports Funding round, Organization · ownership, Role
“funding round: Grant, 2025-05-28, EUR 65,000, lead: EUDIS Business Accelerator”
Other3
- 10
LinkedIn via Bright Data · Supports Organization · company size, Organization · founded, Organization · logo, Organization · url, Organization metric · employees in linkedin, Organization metric · followers
“{"company_size": "11-50 employees"}”
- 11
LinkedIn via Bright Data · Supports Job posting · job listing
“{"company_id": "2921786", "company_name": "XRF", "company_url": "https://www.linkedin.com/company/xrealityfactory?trk=public_jobs_topcard-org-name", "job_employment_type": "Full-time", "job_location": "Miami, FL", "job_posted_time": "2 months ago", "job_posting_id": "4445650388", "job_seniority_level": "Mid-Senior level", "job_summary": "Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Annuncement: Launch of new feature. Tuesday 13th in Madrid. Read more Defense Defense Emergencies Emergencies Industry Industry Join Us Join Us Blog Blog Request a demo Request a demo en Careers Systems Engineer. Cloud Infrastructure & Field Deployments location Miami Apply now Systems Engineer .Cloud Infrastructure & Field Deployments Madrid | Full-time | On-site | Some Systems Engineers build infrastructure. Others get to travel and see it running where it really matters. Because a platform doesn't stop when the code reaches production. That's when it starts being deployed into defence organisations, integrated into customer environments, or solving unexpected challenges during real-world implementations. Who We Are That's what this role is about. At XRF, we develop technology for some of the world's most demanding environments. We build Command & Control platforms used by defence organisations, emergency services and critical infrastructure operators to make better decisions when speed, coordination and information truly matter. Our products are already deployed in operational environments, participate in European and NATO programmes, and support real-world missions. We combine cloud infrastructure, artificial intelligence, geospatial technologies, communications and real-time systems to build software for organisations that simply cannot afford system failure. The Opportunity We're looking for a Systems Engineer to join XRF's Systems Team. You'll help design, manage and evolve the infrastructure behind our platform, working with cloud technologies, containers and automation to ensure our systems remain reliable, secure and scalable. But this isn't a traditional infrastructure role. Part of your time will be spent working alongside our Customer Success team, supporting customer deployments and technical implementations . That means travelling when projects require it, deploying our platform into complex customer environments , solving technical issues on-site and helping ensure every implementation is successful . We're not looking for a salesperson. We're looking for an engineer who enjoys solving problems, stays calm under pressure and feels comfortable working directly with customers. Someone who can represent XRF professionally, build trust and provide technical leadership when challenges arise. You'll also work in an environment where cybersecurity and compliance are part of everyday engineering. We don't expect you to be a security expert from day one, but we do expect genuine curiosity and the willingness to grow into this area over time. What We Expect You To Bring Above all, we're looking for someone with a strong systems infrastructure background. Ideally, You've Worked With Many Of The Following Technologies Linux AWS (or equivalent cloud platforms) Docker Kubernetes Git Networking and infrastructure CI/CD pipelines and deployment automation Troubleshooting production environments Professional working proficiency in English, with the ability to communicate confidently with international customers and teams We're not looking for someone who has worked with every technology under the sun. We're looking for someone who understands infrastructure fundamentals and genuinely enjoys solving complex technical problems. You'll also be part of this An important part of your role will involve working alongside our Customer Success team during customer deployments and implementations. That means spending part of your time working directly with customers. We're Looking For Someone Who Enjoys solving problems on-site. Remains calm when unexpected situations arise. Can explain technical concepts clearly. Builds confidence with customers. Enjoys seeing the technology they build running successfully in real operational environments. We're not looking for a consultant. We're looking for an engineer who enjoys building infrastructure just as much as helping it succeed once it reaches the customer. Above all, we're looking for a great engineer with great people skills. Where you'll continue growing We're looking for someone with solid systems engineering foundations who is also eager to keep learning. Experience in any of the following areas would be a plus: Terraform or Ansible Prometheus, Grafana or ELK Virtualisation and hybrid infrastructure On-premise deployments Infrastructure security ENS, CCN-STIC or equivalent security frameworks Software product companies Defence, Security or Critical Infrastructure sectors If you haven't worked in some of these areas yet but are excited to learn , we'd still love to hear from you. What You'll Find At XRF Technology deployed in real operational environments. Technical challenges you won't find in most infrastructure roles. Complex systems that will keep you learning. The opportunity to take part in real customer deployments and see the direct impact of your work. A career path towards systems architecture and cybersecurity. Ownership and responsibility from day one. A collaborative engineering team that values knowledge sharing. Competitive compensation. A full-time, on-site position based in Madrid. If you enjoy solving complex problems, building infrastructure and seeing your work deployed where it truly matters , we'd love to hear from you. Thank you! We will review your application in detail, and if your profile matches, we will get in touch with you as soon as possible! Oops! Something went wrong while submitting the form. Need support? Contact us Your single and solid source of Truth Solutions Our products Defense Defense Emergencies Emergencies Industry Industry Company Join Us Join Us Blog Blog Contact us Contact us Request a demo Request a demo Follow us LinkedIn LinkedIn X X Privacy Policy Privacy Policy Legal Notice Legal Notice Cookies Policy Cookies Policy Show more Show less", "job_title": "Systems Engineer. Cloud Infrastructure & Field Deployments", "timestamp": "2026-10-05T05:42:18.406Z"}”
- 12DatabaseBrand Manager — XRF
LinkedIn via Bright Data · Supports Job posting · job listing
“{"company_id": "2921786", "company_name": "XRF", "company_url": "https://www.linkedin.com/company/xrealityfactory?trk=public_jobs_topcard-org-name", "job_employment_type": "Full-time", "job_location": "Greater Madrid Metropolitan Area", "job_posted_time": "3 days ago", "job_posting_id": "4474388508", "job_seniority_level": "Not Applicable", "job_summary": "Some brands sell products. Others define entire categories. As companies grow, expand into new markets, and begin competing internationally, there comes a point when the product alone is no longer enough. Someone has to shape the narrative . Build recognition. Earn trust. Help customers, partners, investors, and future employees understand who you are—and why you matter . That's what this role is about. About XRF At XRF, we build technology for some of the world's most demanding environments . We develop command and control systems used by defence organisations, emergency services, and critical infrastructure operators to make critical decisions when speed, coordination, and information truly matter . Our products are already deployed in the field, contribute to NATO and European innovation programmes, and support real-world operations. We're now entering an exciting new phase of growth. And building a great company also means building a great brand. The Opportunity XRF is entering a new phase of growth. The product is proven. Customers are already using it. The market is growing. Now we need a brand that can grow alongside the business. This is a rare opportunity for someone who wants t o leave a lasting mark on an ambitious technology company with international aspirations. We're looking for someone who brings fresh thinking from outside our industry. Someone who understands how great brands creat e desire, recognition , and conversation . Someone who can turn complex technology into simple, compelling, and memorable stories—without compromising technical credibility. This isn't about making things look prettier. It's about helping define how XRF is perceived, remembered, and ultimately chosen by customers, partners, investors, and future talent . You'll be responsib le for building and evolving XRF's brand strategy, leading brand awareness and demand generation initiatives that directly support the company's growth. You'll work cross-functionally with our business, product, and leadership tea ms, ensuring the brand becomes a real driver of business growth. You'll have direct exposure to th e executive te am, the autonomy to drive initiatives from day one, and the opportunity t o influen ce strategic decisions in a company that's scaling fast. This role is designed for someone with the ambition and potential to grow into a Marketing Manage r position over the coming years. We're not looking for someone to manage an established brand. We're looking for someone who wants to help build the brand of a company driving technological innovation in some of the world's most demanding and mission-critical environments. What You'll Do Brand Strategy & Positioning Help define and evolve XRF's brand positioning. Develop compelling brand narratives and messaging frameworks. Ensure consistency across every brand touchpoint. Own and evolve the company's visual and verbal identity. Brand Awareness & Communications Design and execute brand awareness campaigns. Coordinate content, video, social media, events, and product launches. Collaborate with internal teams and external partners to increase brand visibility. Identify new opportunities to expand our reach and deepen audience engagement. Growth & Demand Generation Support lead generation initiatives and marketing campaigns. Work closely with the commercial team to turn brand awareness into business opportunities. Monitor campaign performance and optimise based on results. Contribute to multi-channel marketing planning and execution. Community & Ecosystem Building Strengthen XRF's presence across the defence, technology, and innovation ecosystems. Turn customer success stories and operational deployments into compelling content. Help establish XRF as a recognised technology leader in its markets. What We're Looking For 3–6 years of experience in brand management, marketing, or growth-related roles. Proven experience building brands, campaigns, or communities. Exceptional communication and storytelling skills. The ability to combine strategic thinking with hands-on execution. Experience working with agencies, designers, content creators, or external partners. A data-driven mindset focused on measurable business impact. Excellent written and verbal communication skills. English proficiency at C1 level or above. We'd Love It If You Come From Consumer technology. High-growth startups. Consumer electronics. Mobility. Retail. Gaming. Sports. Lifestyle brands Creative, branding, or marketing agencies Previous experience in defence or deep tech is not required.We're particularly interested in people who bring fresh perspectives , strong brand instincts, and the confidence to challenge conventional thinking . What You'll Get The opportuni ty to build a brand with real impact inside a fast-growing technology company. Direct exposure t o the executive team and involveme nt in strategic decision-making . High ownership and autonomy from day one. A fast-paced, entrepreneurial, and high-growth environment. A clear development path towards marketing leadership. A competitive compensation package. A Madrid-based role. Show more Show less", "job_title": "Brand Manager", "timestamp": "2026-10-05T05:42:17.721Z"}”
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